A Deeper Dive with Davina Ogilvie
Tell us about your journey. What made you want to start Wovn Home?
My love for textiles began early on, in my childhood home in Bangkok: Every room had beautiful window treatments and throw pillows, which acted almost like pieces of art. Fast forward to decorating my first apartment in Manhattan; I wanted to find window treatments to make my small slice of the city feel like home, but I couldn’t find anything that worked for me.
The options were either to go to a local upholstery shop and buy custom shades that would take months to make—and be incredibly expensive—or sacrifice quality and opt for an off-the-shelf shade that wouldn’t be quite right. I realized this was a broader issue when my roommate at the time was taping newspaper to her bedroom window just so she could get some sleep!
After years of working in the retail industry, I decided to tackle this bifurcated market and start Wovn Home to create a high-quality custom solution that enables customers to design their own textile products without breaking the bank.
What (or who) are some of your biggest inspirations?
I’m very much inspired by the beauty I find in everyday life: in art, music, literature, and travel. Wovn’s color palette of neutrals and rich hues reflects the way I love seeing the vibrant interplay of colors.
Wovn’s prints all have their own story. Our Jaipur pattern came to life after a trip to northern India where I fell in love with the calming repetition of block print motifs. Our Chagall pattern is inspired by the bold brushstrokes of the artist Marc Chagall’s paintings I first admired in person at The Metropolitan Opera in New York.
Tell us about the product. What makes it special? What do you love most about it?
Design is personal. We all don’t have the same aesthetic, which is why I love that Wovn empowers our clients to create custom designs that reflect their unique styles and tastes.
In terms of the fabric that we’re using, it’s of the highest quality possible—100% linen sourced directly from premium textile mills in Belgium. The product is made here in the USA, in the home of America’s textile manufacturing industry—North Carolina—thus supporting small, family-run workrooms. And we design and screen-print our own patterns in Los Angeles in order to offer unique and elevated patterns without the traditional wholesale markup.